Hilton Honors
Global Web Redesign
As part of my role overseeing all digital marketing for the Hilton Honors brand, I helped lead the global redesign and relaunch of the Hilton Honors website.
I had the amazing opportunity of writing all content, developing a host of new visual assets, repositioning all of the benefits of Hilton Honors membership and driving the overall user experience and functionality of the site through ongoing user research and optimization. And with the site launching in seven markets globally, it was the start to many of my amazing, future years working on global adaptations and transcreation.
