Hilton Honors

As part of my role overseeing all digital marketing for the Hilton Honors brand, I helped lead the global redesign and relaunch of the Hilton Honors website.

I had the amazing opportunity of writing all content, developing a host of new visual assets, repositioning all of the benefits of Hilton Honors membership and driving the overall experience and functionality of the site through ongoing user research and optimization.

The year of the launch, the Hilton Honors program grew 14% to 34M members.