Hilton Honors

Global Website Redesign

While overseeing digital marketing for the Hilton Honors brand, I helped lead the global redesign and relaunch of the Hilton Honors website in seven languages, writing content, developing a library of visual assets, repositioning and simplifying the benefits of Hilton Honors membership and driving the overall site experience through ongoing user testing, research and optimization.

The year we launched the new site, the Hilton Honors program grew 14% to 34M members.