ESPN

There’s No Place Like Sports

ESPN has always been about more than news and stats — it’s about the stories behind sports. To expand ESPN’s audience beyond just avid sports fans, we built and maintained a now 7-year-running ESPN brand campaign: “There’s No Place Like Sports.”

Centered around real athlete and fan stories, it remains the highest performing brand creative in ESPN history.

The following campaign film I especially love, as it’s focused on youth sports.