NBA on ESPN
As the stakes get higher and the names get bigger across the NBA, our team developed and launched annual marketing campaigns to drive tune-in, excitement and international buzz around the thrill of the NBA for ESPN.
From a season-long animated world, built to match the blockbuster nature of the NBA and its larger-than-life players, to an ushering in of the Emirates NBA Cup that felt nothing short of electric, the campaigns contributed to the second-highest Opening Night viewership in ESPN history, five-year-record high viewership of the NBA Finals and continued growth for the Emirates NBA Cup, which now has up to 40 million viewers.
Over the span of several seasons, fan and influencer activation kits and out-of-home murals helped to push the conversation beyond traditional sports streaming and broadcast, driving hundreds of millions of media impressions across fashion and lifestyle outlets and expanding the NBA audience year after year.
