NBA on ESPN
It’s a Beautiful Time for Basketball
As the stakes get higher and the names get bigger, we built a season-long animated world, designed to match the blockbuster nature of the NBA and its larger-than-life players, leading to decade-high viewership of the NBA Finals that year.
The Time is Now
When the NBA season tips off, the feeling is electric. We ushered in the inaugural Emirates NBA Cup season in a way you can simply feel, spurring the most-watched opening night in 11 years and driving growth for the Emirates NBA Cup event, which now generates more than 40 million viewers.
Experiential Marketing
Rolling out over the span of several seasons, we designed custom Victory Goggles for champagne celebrations during the NBA Finals, packaging them up to drive buzz among fans and influencers. In addition, we created glow-in-the-dark murals in key cities across the U.S. to promote the Finals.
Together, these pushed the conversation beyond traditional broadcast and streaming and drove hundreds of millions of media impressions across fashion and lifestyle outlets and expanding the NBA audience year after year.
