Google Assistant
Product Launch Films
When you need a little help, just ask Google. We developed, produced and launched animated product films over the span of Google Assistant’s initial launch years to educate users on all the ways they can get a little help, simply by saying, “Hey Google.”
Included within this body of work is a series of films focused on how Google protects your data when using your voice to ask for help.
With Google Assistant available on more than 1 billion devices and in more than 90 countries, this work rolled out around the world.
Reese’s Book Club Partnership
We also worked on the launch of the Google Assistant and Reese’s Book Club partnership, an immersive reading experience for users to discover monthly book picks, receive personalized book recommendations and get exclusive commentary about each book pick from Reese Witherspoon herself, right on their Google Assistant-enabled devices. Our team developed the campaign look and feel, launch messaging and marketing rollout.
