INTERPOL
Turn Back Crime
A career highlight, I worked with the International Criminal Police Organization on the development, launch and steward a global awareness and influencer campaign aimed at decreasing the sale of illicit goods around the world — the Turn Back Crime campaign.
Our team at Edelman developed the tagline, look, feel and social content to bring the global campaign to life.
As part of the campaign, we developed animated films to put shape to the dangers surrounding the trade of illicit goods. The film feels like a real-life video game, with the story told backward, in reverse chronological order.