INTERPOL
Turn Back Crime
We worked with the International Criminal Police Organization to develop, launch and steward a global awareness and influencer campaign,“Turn Back Crime,” aimed at decreasing the sale of illicit goods around the world.
We developed the tagline, brand identity, social and web content to bring the global campaign to life. I had the opportunity to write, produce the campaign film, manage the design standards and key visuals and run digital media, optimizing for awareness and consumer engagement.
The campaign was adopted by national police forces in 60 countries and won the 2015 Media Award from the Global Anti-Counterfeiting Group.
As part of the campaign, we developed animated films to put shape to the dangers surrounding the trade of illicit goods. The film feels like a real-life video game, with the story told backward, in reverse chronological order.