INTERPOL
My team and I worked with the International Criminal Police Organization to develop, launch and steward a global awareness and influencer campaign aimed at decreasing the sale of illicit goods around the world, called the “Turn Back Crime” campaign.
We developed the tagline, brand identity and social and web content to bring the global campaign to life. I had the opportunity to write, produce the campaign film, manage the design standards around creative visuals and run the campaign digital media, optimizing for awareness and consumer engagement.
As part of the campaign, we developed animated films to put shape to the dangers surrounding the trade of illicit goods. The film feels like a real-life video game, with the story told backward, in reverse chronological order.