Washington Nationals

As the Nationals entered the 10th season in DC, we transitioned the digital brand presence to meet the moment — new tone of voice, rich visuals, fresh content series, fan activations, updated channel strategy and an email and website overhaul to break through in the crowded sea of sports.

I had the once-in-a-lifetime opportunity of building the team that led this transformation, rolling up our sleeves night and day to produce written, photo and video content, to engage with fans and share in the stories surrounding their favorite baseball team.

Our digital content, engagement and marketing activations contributed to the sale of 2.5M tickets per season and drove the Nationals brand engagement up from 27th to 3rd in all of MLB.