Washington Nationals
Nationals Digital Brand
As the Nationals entered its 10th season in DC, we transitioned the digital brand presence to meet the moment — new tone of voice, rich visuals, fresh content series, fan activations, updated channel strategy and an email and website overhaul to break through in the crowded sea of sports.
I had the once-in-a-lifetime opportunity of building the team that led this transformation, rolling up our sleeves night and day to produce written, photo and video content and engage with fans to share in the stories of their favorite baseball team.
