Washington Nationals

Nationals Digital Brand

As we entered the Nationals’ 10th season in DC, we transitioned the brand presence to meet the moment: new tone of voice, rich visuals, fresh content series, fan activations, updated channel strategy and an email and website overhaul to break through in a crowded sea of sports.

I had the once-in-a-lifetime opportunity of building the digital team and leading this transformation with always-on content, engagement with fans and sharing in the stories surrounding their favorite baseball team.

Our digital content, engagement and activations contributed to the sale of 2.5M tickets annually and drove the Nationals brand engagement ranking up from 27th to 3rd in all of MLB in just two seasons.